KABAM Proposal & Pitch Materials
Kabam Proposal & Pitch Materials
The mobile gaming app, Kabam, is looking to move into the Vancouver Centre II (a new build) in Vancouver, BC. The CBRE project management team has requested a custom proposal geared towards the tech/app industry. This meant the aesthetic and style of the proposal needed to resonate with our potential client.
After doing some research about Kabam, I noticed they partnered with Cossette (a marketing agency) earlier in 2019 on a rebranding initiative, which focused on six emotions a gamer feels while playing. Using these emotions/experiences, we decided to use this theme throughout our proposal and align it with the multiple stages the project management team experiences while completing a scheduled project. Once the hardcopy was ready, I used the heatmap of a human head as custom design for the Kabam envelope, with the phrase, "immerse yourself in the game", which signifies the reader to be fully engaged and engulfed when they read the proposal.
As the team crafted the content, certain words and phrases helped me expand my creative ideas, think differently, and gain perspective. The placemat was used as a guiding tool for the PPT pitch presentation, where the client could "choose their own adventure" depending on the five (5) categories the PJM team presented. Finally, playing off of the proposal team content, we used macarons as a leave-behind for the pitch with customized logos printed on each. This was a project that had multiple components, so having sections done in a timely manner and in the proper format, made completing Kabam finish with ease.
Designed Materials:
Vancouver Project Management Proposal
Placemat & Powerpoint Presentation
Customized envelope for hardcopy delivery
Customized macarons with client logo (a leave-behind that ties back into the details of the proposal)