Pie Scented Crayon Packaging

Pie Scented Crayon Packaging

The retail package of a new consumer product needs to cater towards a specific audience; children. The new selling feature of coloured crayons is the traditional scent of homemade pies. Creating an environmentally-sensitive packaging, while also conveying clarity, visual and conceptual appeal was the mandate of this project. Production, transportation and display purposes were a few considerations that were kept in mind while designing.

Four new pie-scented crayons completed the collection - cherry, blueberry, key lime and pumpkin. The exterior dieline design displays one of the four pies. The inside flap briefly explains the background of the pie-scents with a clear window to view the triangular crayons, which are individually wrapped. 

The interior of the packaging holds four scented crayons, pie recipes and a 15% off coupon for the customers next purchase. The back exterior displays the process of eco-evolution, along with social media icons, QR code and safety information.